Press Release

Giftee Malaysia partners with Digi’s HR Super App, altHR to expand eGifting to corporate workplaces in Malaysia

July 12, 2021
July 8, 2021
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Kuala Lumpur, Malaysia - 8th July 2021 Today, GIFTEE MALAYSIA SDN. BHD., a Malaysian subsidiary company of giftee, Inc, and altHR, an HR super app developed by Digi, announced their partnership to introduce corporate gifting to altHR users. Giftee’s eGift System enables digitisation of products; with this collaboration, companies that use altHR can easily launch corporate programmes, such as employee welfare and corporate gifting without a hassle. 

Until now, consumers would have had to visit the online sales websites for each of these brands to make gift purchases. This partnership is a first-of-its-kind in the HR sector that allows all employees on altHR to purchase e-Gifts from seven different F&B chains on one single platform. The participating partners include Tealive, Baskin Robbins, Llao Llao, Sanfran Coffee, Big Apple and Sushi King. 

In order to encourage eGifting between individuals during these trying times, Giftee Malaysia has opened the sales channel to consumers as well, which means employees are not limited to gifting their colleagues, but have the option to send eGifts to their friends, family and loved ones outside of the company too. 

GIFTEE MALAYSIA CEO, Mutsumi Ota said, ”By utilizing our eGift System, altHR using companies will be able to implement gifting solutions easily. Working with a great partner like altHR showcases the impact of eGifting and how effective it is to improve employee engagement, especially during a time like this.”

Lee Kathryn, Head of Digi-X said, “HR plays an important role in helping businesses and their employees stay connected and engaged. With the introduction of eGifting through the altHR app, we now offer employers a new way to show appreciation, celebrate success and keep employees engaged through the act of gifting. This partnership with Giftee Malaysia will benefit thousands of employees in Malaysia and help organisations cultivate a productive culture as we work from home.”

Keeping the company culture alive in the new normal

With work-from-home increasingly becoming the norm, and a growing acceptance of a hybrid or distributed workforce in Malaysia, the need to keep a strong company culture is evident. A big part of this is maintaining company traditions and cultivating the right attitude in the workplace. This becomes even more pertinent during these trying times. As per a recent Achievers Workforce Institute report, employee engagement is key to retaining talent in 2021, and companies have started realising this already.

According to Mercer’s latest Pulse Survey, more companies in Malaysia are recognising the importance of employee well-being for success, and are willing to invest more in employee engagement and support initiatives

This is where Giftee Malaysia’s eGift System’s collaboration with altHR can help by making it convenient to cultivate graciousness within the workplace. For example, companies that use altHR can now leverage the eGift System and make it a habit to celebrate employee birthdays with gifts, exchange seasonal gifts, or even express appreciation for daily work.

Mutsumi further shared, “We have seen considerable success through our corporate eGifting programmes that help companies engage their employees and show appreciation. By making it so easy to launch these employee welfare programmes through the altHR mobile app, companies can better manage their employees’ well-being and create a strong positive work culture.”

With this collaboration between the two systems, it is easier than ever to launch company-wide employee welfare and corporate gifting programmes in Malaysia. eGifts can be purchased through the mobile app using multiple payment options, such as credit cards, online banking or even e-wallets including Boost, GrabPay and Touch ‘n Go eWallet. Upon payment, a URL for the eGift is issued, which can then be sent immediately through email, SMS or chat messaging apps like WhatsApp.